Home Insurance
Event-driven acquisition, won on bundle economics.
How this market actually works.
Home insurance is a lower-volume category than auto, but the policies are stickier and the LTV is meaningfully higher — especially when bundled. The acquisition strategy has to account for that: you're rarely winning a home insurance customer in isolation.
The strongest signal is a life event — a new home purchase, a mortgage closing, a move. The timing matters almost as much as the targeting. Winning the home policy at the moment of purchase sets up every downstream cross-sell: auto, umbrella, life. We run across Meta, Google, TikTok and more to meet the buyer wherever they're showing that signal.
Partner channels do heavy lifting here. Realtor referral programs, mortgage broker partnerships, and co-marketing with closing coordinators turn one-off acquisitions into recurring referral streams.
The system we deploy for this vertical.
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01
Event-triggered campaigns
Audience segmentation tuned to home purchase signals, mortgage closings, and seasonal moving windows across every major platform.
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02
Inbound call acquisition
Click-to-call and pay-per-call campaigns for homebuyers who want to talk, with call tracking, broker routing, and the attribution model needed to see which campaigns produce calls versus form fills.
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03
Bundle-first quote flows
Quote experiences that surface the home+auto savings upfront, because that's the offer that actually wins.
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04
Partner co-marketing infrastructure
Co-branded landing pages, referral tracking, and the attribution needed to pay realtor and broker partners properly.
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05
Cross-sell orchestration
Email and SMS nurture that walks a new home policyholder into auto, umbrella, and life — on a cadence that doesn't feel like a pitch.
The numbers we optimize for.
Bundle attach rate
What percentage of home policyholders you convert into multi-line customers within 90 days.
Policies bound per channel
Attribution tied to policies written, so budget flows to the platforms doing the real work.
Partner-source share
A healthy portfolio has meaningful partner-channel volume — not just paid acquisition.
Running home insurance and want to move the number?
Let's talk about your account.
A 20-minute conversation is enough to tell whether we're a fit for your business. Reach out and we'll come back inside one business day.