Solar
Rebate-driven, education-heavy, won on creative cadence.
How this market actually works.
Solar is a long-cycle, education-heavy, incentive-driven category. The sale isn't transactional — homeowners spend weeks or months comparing systems, running the math on payback periods, and getting multiple quotes. The marketing has to meet them at every stage of that research cycle.
We run campaigns across Meta, Google, TikTok, and other platforms. Awareness and calculator funnels build the warm audience. Search captures the intent-stage buyer comparing options. Short-form video continues to open new reach where it's available. The channels aren't competing — they're each covering a stage of a long decision window.
Incentive and rebate messaging drives most of the conversion lift, but it has to be handled honestly. Buyers aren't stupid — the campaigns that make unrealistic savings claims produce leads that waste the sales team's time and damage brand trust long-term.
The system we deploy for this vertical.
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01
Savings-calculator funnels
Multi-step tools that produce a credible savings estimate and set the expectation for the follow-up consult.
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02
Rebate-aware creative
Messaging that leads with the actual incentives available in the buyer's region, kept current as programs change.
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03
Multi-platform campaign cadence
Account structure and creative rotation across Meta, Google, TikTok and more, built for a long sales cycle where creative fatigue is a real cost.
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04
Long-cycle attribution and nurture
Email and SMS nurture built for a 30-to-90-day buying window, with the attribution model needed to see which creative actually drove the eventual sale.
The numbers we optimize for.
Booked consults
The acquisition metric that actually ties to installations.
Consult-to-contract rate
The qualifier on lead quality. If the number is low, the calculator funnel or qualification questions are wrong.
Attribution lag
How long between first ad and signed contract. Knowing this tells you which campaigns are truly working, not just which ones click.
Running solar and want to move the number?
Let's talk about your account.
A 20-minute conversation is enough to tell whether we're a fit for your business. Reach out and we'll come back inside one business day.