Window Replacement
High-ticket, seasonal, won on in-home consults.
How this market actually works.
Window replacement is a high-ticket, seasonal, in-home-consult-driven category. Nearly every sale closes in the home with a representative sitting at the kitchen table, which means the whole purpose of the marketing is to fill that calendar with qualified homeowners.
Demand is seasonal and climate-dependent. Fall and winter energy-savings messaging dominates in colder climates; spring and summer favor curb-appeal and renovation angles. We run across Meta, Google, TikTok and other platforms, with the campaign calendar built to anticipate the shift.
Financing is table stakes. Most buyers finance the project, and the campaigns that lead with monthly-payment framing convert meaningfully better than price-forward alternatives. The copy has to handle this cleanly, in a way that passes compliance and still carries weight.
The system we deploy for this vertical.
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01
Seasonal campaign calendars
Creative, offer, and budget rotation tuned to the time of year — energy savings in winter, curb appeal in spring, financing year-round.
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02
Financing-forward landing pages
Pages that lead with the monthly payment and keep the total project cost in appropriate context.
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03
In-home consult booking funnels
Calendar integration, pre-consult qualification, and the automated follow-up that keeps show rates high — missed appointments are the biggest cost in this category.
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04
Before/after creative pipelines
Static and video assets built from your actual installs across every major platform, with the production cadence to keep creative fresh.
The numbers we optimize for.
Booked consults
The leading indicator for signed contracts.
Show rate
The percentage of booked consults that actually happen. Pre-consult SMS and email flows move this meaningfully.
Consult-to-close rate
The sales team controls most of this, but marketing-sourced qualification state affects where the number lands.
Running window replacement and want to move the number?
Let's talk about your account.
A 20-minute conversation is enough to tell whether we're a fit for your business. Reach out and we'll come back inside one business day.