Residential Construction
High-ticket, local-market, won on project galleries.
How this market actually works.
Residential construction is a high-ticket, long-cycle, local-market category. A single closed project can carry several months of marketing effort, which changes the whole acquisition equation — but only if the leads coming in are qualified and the sales process can close them.
We run campaigns across Meta, Google, TikTok, and other platforms, with the mix adjusted for the buyer's stage. Search captures high-intent "general contractor near me" and project-specific queries. Social and video build the showcase presence that turns a browser into a booked consult. Both have to work together.
The hardest part isn't generating leads — it's generating the right ones. Price-shoppers waste a crew's time and clog the pipeline. Everything we build is tuned to qualify intent and budget upfront, so the leads your sales team sees are the ones worth seeing.
The system we deploy for this vertical.
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01
Multi-platform campaign architecture
Coordinated campaigns across Meta, Google, TikTok and more, each configured for the role it plays in a long buyer journey.
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02
Project-gallery landing pages
Pages built around photography, scope-of-work details, and the kind of before/after storytelling that converts browsers into booked consults.
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03
Lead qualification at the funnel
Budget ranges, project type, timeline — asked properly, upfront, so unqualified traffic doesn't reach your estimators.
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04
In-home consult booking flow
Calendar integration, consult-type routing, and the automated follow-up that keeps show rates high.
The numbers we optimize for.
Booked consults
The real deliverable. Everything else is upstream work in service of this number.
Consult-to-contract rate
The qualifier on lead quality. The upstream questions and funnel are what move this number.
Average project value from marketing-sourced leads
The economics have to work. We steer campaigns toward the project types with the margin your business actually needs.
Running residential construction and want to move the number?
Let's talk about your account.
A 20-minute conversation is enough to tell whether we're a fit for your business. Reach out and we'll come back inside one business day.